La Polvera

Polvorones is our product or at least is what our campaign wants to provoke in consumer mind. For that reason La Polvera was born.

At first, you can misunderstand the name La Polvera and think about compacts, the object that women use to make themselves up. But then when people believe they have met the product, the consumer discovers that we are talking about polvorones and shortbreads, a typical Spanish product that has a long tradition but for unknown reasons is overall consumed in Christmas time and difficult to find and buy during the rest of the year. 


We want to eliminate this seasonality and make of polvorones a product consumed all over the year. This way, people who really love tasting these sweets (as we do!) and have to wait eleven months to consume them again, are able now to find them whenever as other sweets!


Although we know that our country has an extremely good image concerning gastronomy thanks to plates like paella, cocido, wines, ham and cheese or calamares, we don’t have such a tipical product when we talk about our bakery history.

We want to show that we have a good and rich quality producing this baked product and make of it a legend.

This way, people visiting Madrid, will not only taste cocido madrileño but also polvorones in La Polvera.

And you? Have you already visited our sites?

Post's BSO decided by @Peter_Parker_PT in Twitter:
" @LaPolveraMadrid un "old classic del rock n roll, do genero ACDC ,o Guns and Roses, a mi me gusta, ;) "
Guns N' Roses – Sweet Child O' Mine